Social Jet case studies - 40+ influencer campaigns across 9 industries
Retail & malls
21 campaigns · 2.8M views · 8 CapitaLand malls
- CapitaLand - We've run 20 campaigns across 8 malls for CapitaLand. 2.65M views across 20 campaigns in 14 months. 196 creator collaborations. 24,520 shares on a single campaign. CapitaCrew: a monthly creator programme we've run since April 2026
- CapitaLand Malls - We ran the mid-year sale as 6 themed campaigns in 7 weeks. 681K views · 38,524 interactions. 7.91% engagement rate. 24,520 shares - 64% of all engagement. One 10.4K-follower creator: 344,891 views and 19,000 shares on one reel
- CapitaLand - We launched Southeast Asia's first Mofusand festive activation. 361K views from a 3-wave staged reveal. 20 micro creators. 3.87% engagement rate. 97,352 story views
- IMM by CapitaLand - We positioned IMM as the family festive day out. 370K views across 2 waves, 20 creators. 6.94% engagement rate at Christmas. 6,513 shares - one reel sent 5,100 times. 22,748 interactions
Home & living
24 campaigns · 5.0M views · $1M+ in sales from one campaign
- Reno Fiesta - We turned creator content into $1M+ of renovation sales. $1M+ in sales at 70X return, from one campaign. 200+ qualified homeowner leads. 29% close rate. 25% opt-in against a 10–15% industry norm
- Dreame - We ran 10 campaigns in 7 months for Dreame. 1.8M views across 10 campaigns · 117 creator collaborations. AeroStraight launch: 739K views. One styling creator: 684,700 views and 11,100 saves - 18x her following. Campaign 10: 380,000 accounts reached
- Kaadas - We got 1 million Malaysians watching a front-door lock. 1.01M views · 587K accounts reached. 4.60% engagement rate · 6,825 saves. 20 creators across Instagram, TikTok and Facebook. One 27K-follower creator: 641,967 views on a single reel
- Azuree - We made premium cushions a 630K-view conversation with just 7 creators. 630K views from 7 interior creators - 90K each. Not one creator under 58K views; two crossed 100K
- Ergoworks - We turned an ergonomic showroom into content people forward to colleagues. 6.00% engagement rate on 365K views - double the norm. 10,191 shares - sent to the colleague who needed the chair. Client came back for campaign 2.0
- Unikul - We built demand for a product nobody was searching for. 320K views for a tankless water purifier. Top reel: 184,603 views from a creator with just 2,265 followers - 81x her following
- Powerhouse - We set our interaction record on a home karaoke system. 1 in 10 viewers interacted - 16,592 interactions on 161K views. Our highest interaction rate on any campaign to date. A 10% interaction rate, where 2–3% is considered strong
- Nova Furniture - We filled 6 showrooms in one weekend - and tracked every sale. S$140K+ in sales from one showroom weekend. Pre-event creator hype plus RSVP ads we built and ran. 37% opt-in on the landing page
- Scanteak - We booked 600+ homeowners for a 50-year-old brand in 2 weeks. 600+ homeowner RSVPs on a 2-week runway. 45% opt-in on landing pages we built - 3x the industry norm
Beauty & wellness
17 campaigns · 3.3M views · 1.73M on a single campaign
- Aveeno (Kenvue) - We delivered 1.73M views on Aveeno's third campaign with us. 1.73M views · 709,800 accounts reached on TikTok alone. 1M+ views on one reel. 23% of engagement was saves. 3 macro TikTok skincare voices plus 4 Xiaohongshu creators for Chinese-speaking Malaysians
- Supersmooth - We grew Supersmooth's views 73% from campaign 1 to 2. 582K views across both campaigns · 14,600 interactions. Campaign 1: 213K views, 20 creators · Campaign 2: 369K views, 19 creators. Cast brown-skinned creators with smaller followings for laser hair removal. Top creator: 12.82% engagement rate on a single TikTok
- laCabine - We launched laCabine to half a million people and beat the category on earned media. $117K earned media value - 46% above the $80K category average. 500K+ unique audience reached at launch. 200+ posts over 3 weeks of documented daily use
- Auolive - We grew Auolive 11x in 5 months - three campaigns, each bigger than the last. 11x growth: 24K → 269K views, campaign 1 to campaign 3. 40 creators across the arc. Client re-booked twice in 5 months
- kimrobinson - We got Singapore talking about a salon-only haircare launch. 15% of engagement was comments - people asking where to buy. 54K views from 10 creators for the kimrobinson Rescue System. Salon-grade haircare, taken home
- London Weight Management - We held above-benchmark engagement for 12 straight months. 3.48% engagement rate sustained across a full year. 22 creators rolling - always-on trial acquisition, not a one-off burst. A retainer that renewed month after month
- Shakura - We got skincare viewers to stop scrolling for 10 full seconds. 10s average watch time on 52K views. 3.17% engagement rate · 11% of engagement was saves. Two phases for Shakura's pigmentation programme
F&B
15 campaigns · 2.4M views · 16x return on ad spend for one client
- Mom's Cooking - We drove S$258K in delivery sales, tracked to the dollar. S$258K+ in tracked sales · 16x return on ad spend. 674 new customers against a goal of 500. 100% attributed via the Meta web pixel. Best creator content re-cut into direct-response ads
- Martina's Kitchen - We opened Martina's Kitchen's new outlet with 657K views. 657K views · 525,000 accounts reached · one restaurant. 10 micro creators · 4.14% engagement rate. One 24K TikTok food creator: 254,400 views. Third campaign with the client
- Pokka - We put 100+ creators live at once for a Pokka launch. 100+ creators live for the Drip Coffee and Sparkling Water launch. On-ground booths in the CBD and on campuses. First Drip Coffee: 213K views from just 6 creators, saves at 20%. Third campaign with Pokka
- SMH Food - We made a 65-year-old dim sum brand the CNY order to place. 234K views from 14 creators in the CNY window. Every post routed to buy: Shopee, Oddle, NTUC and Sheng Siong
- Kee Wah Bakery - We ran Kee Wah's Mid-Autumn in Singapore - then they sent us to Thailand. 219K views in 4 weeks from 16 creators. Then 20 Thai creators sourced and managed for the Hong Kong flagship
- Dilmah - We delivered 345K views for Dilmah with just 5 creators, across 2 countries. 345K views - 69K per creator, Singapore and Malaysia. Second Dilmah campaign with us
- Le Rainbow - We made halal festive catering a 191K-view moment with 3 creators. 4.41% engagement rate on 191K views. Just 3 micro creators, every one over 30K views
Finance & insurance
7 campaigns · 1.4M views · 23x more views from campaign 1 to 2 for Longbridge
- Longbridge - We took Longbridge from 34K to 798K views in 4 months. 23x more views, campaign 1 to campaign 2. 17 creators across finance, lifestyle and comedy. 4 creators over 100K each · 615K+ combined reach. 130K organic, 6x with paid boost behind the winners
- Etiqa - We got 282K people to watch insurance content - by telling true stories, not policies. 282K views · 207K reach for Etiqa's Live Ready. 2.44% engagement rate in a category that struggles to reach 1%
- Citi Singapore - We grew Citi Singapore's following 15% in two weeks. +15% following in 2 weeks · 200K accounts reached. 3x the 5–10% category norm. Financial education told as lifestyle content
- OCBC FRANK - We got students sharing a bank - 1 in 5 engagements was a share. 1 in 5 engagements was a share · 76K views for OCBC FRANK. 4 campus TikTok creators · top video 10.30% engagement rate
- Hong Leong Assurance - We more than doubled the engagement norm for home insurance. 2.30% engagement rate on 109K views - in a category that struggles to reach 1%. Scenarios first - the kitchen fire, the flooded bathroom - policy second
- Uniswap Labs - We got 104K people studying crypto - not just scrolling past it. 19% of engagement was saves · 104K views. 22 creators, a quiz, no sign-up, no token - pure education
Tech & e-commerce
911K views on one campaign · 3 markets on one app launch
- myRepublic - We delivered 911K views, then became their monthly creator team. 911K views · 790,908 reach · 76,455 interactions. 13 gaming, trading-card, tech and comedy creators · 5.06% engagement rate. One gaming TikTok: 800,000 views and 74,000 interactions. Now a monthly programme: 134K views a month from 4 creators
- Hypersketch - We launched an app in 3 countries from one 20-creator cast. 257K views across Singapore, the UK and the US. 11% of engagement was saves. One TikTok: 189K views · 29s average watch on the top design reel
- Vitakraft - We sent 30K+ shoppers into the Shopee store. 30K+ clicks to the Shopee store - double the goal. 200K+ views. Creator content re-cut into click-optimised Meta and Shopee ads
Education
5 campaigns · 659K views · 3 platforms, including Rednote
- Camford International College - We put a private college in front of 480K working adults. 480K views from 6 creators · 4.26% engagement rate. TikTok and Rednote, in English and Chinese. A creator with 1,360 followers: 305,677 views. 504K views across campaigns 1.0 and 2.0
- The Write Connection - We reached 60K parents through 4 parents they already trusted. 60K views from just 4 parent creators. Enrichment content parents actually watched to the end
- Cherie Hearts - We held parents' attention for 50 seconds - on a preschool video. 50s average watch time for Cherie Hearts. Most brand content loses viewers in under 3 seconds
Fashion & jewellery
60 creators on one Zalora campaign · 100+ creators for Love & Co over 6 months
- Zalora - We managed 60 creators across 2 countries for Zalora. 313K views · 16,800 interactions · 82 posts. 60 smaller fashion creators with trackable links. 2,166 shares in Malaysia - 18.5% of engagement. A 6.7K-follower creator hit 12.98% engagement rate
- Poh Heng - We ran 58 creators and the launch night for Poh Heng. 219K views · 65 pieces of content. 58 creators over 4 months in 4 batches. Launch event run by us: media, influencers, hosting
- Love & Co. - We ran 100+ creators for Love & Co over 6 months without losing a single piece. 100+ creators across outlets islandwide. High-value jewellery managed shoot to shoot. A premium content library the brand still uses
- Yue Hwa - We turned a heritage qipao brand into a 3X media-value return - and SMRT billboards. 3X return in media value · 176K+ reached. 8K+ engagements. Qipao workshop with Suzhou artisans; creators featured on SMRT billboards at Chinatown
- Connor Menswear - We got men sending menswear to other men - 172K views for Connor. 172K views · 85K accounts reached. Shares at 13% of engagement · 15 creators. Workwear, date-night and wedding-dinner fit checks
B2B products & services
3.98% engagement on a construction adhesive · 3.87% on dental implants
- 3M x MassTech - We made a construction adhesive outperform most consumer brands on Instagram. 3.98% engagement rate on 104K views for 3M x MassTech. 8 home and DIY creators on real jobs over a 9-month programme. 12% saves · 17s average watch on the top reel
- Raydent (Anthogyr) - We got 3.87% engagement on dental implants. 3.87% engagement rate on 75K views of medical education. 7 creators at the APAC Roadshow, each with an individual brief · shares at 10%
- National Healthcare Group - We got a public health festival talked about - 1 in 5 engagements was a comment. 21% of engagement was comments - unusually high for an event promo. 3 creators covered family itineraries, free screenings and the EatWise zone for NHG
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